Here is the links to a China Daily article about Toyota Tsusho which mentions to their cultural activity in China including shogi.
Toyota Tsusho targets cultural understanding for growth in China
The company sees investing in cultural initiatives, aimed at improving relationships and understanding between China and Japan, as a key measure in developing its business in the country.
It has recently sponsored a number of programs aimed at fostering cross-cultural wellbeing - including training in how to play the erhu (a traditional Chinese two-stringed lute-style instrument), lessons in Chinese calligraphy and instructions on how to play Shogi (a form of Japanese chess).
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